Morgan Douglas - Angie's Leg...

This past Sunday was the 84th Annual Academy Awards, a place for the movie industry to come together and celebrate themselves and their accomplishments for three hours.  If you're anything like me, Oscars fashion is the real show.  My TV was tuned into E!'s Red Carpet coverage that entire afternoon.  The Oscars are notorious for handsome men in tailored tuxes and beautiful women in gorgeous couture gowns.  This year, one person, or at least that person's limb, stole the show.

Angelina Jolie wowed in this revealing gown.  Buzz circled the gown's sultry slit, so much so that Angie's leg now has it's own Twitter.  The feed is basically a commentary on the attention-getting aspect of Jolie's ensemble, which I think can be transcended to the entire spotlight-seeking aspect of events such as these.

I think this just goes to show how something so frivolously insignificant can take on a life of it's own and develop some sort of deeper meaning.

The use of ethos, pathos, and logos in Gatorade's G Series advertisement

http://www.ba-reps.com/blog/joachim-ladefoged-gatorade-series/

Since we started talking about ethos, pathos, and logos in class and how they are used in a variety of things for different purposes, I started thinking about where I could have possibly seen them being used. I immediately thought of several commercials. One brand name that effectively uses these three methods is Gatorade. Above is one of the advertisements for Gatorade's G Series, which consists of three drinks meant to be ingested by the athlete before, during, and after each game.

This particular ad uses ethos through the use of famous athletes. The ad shows three famous athletes drinking the product. By having those athletes endorse the product, the credibility of the product is established because the consumers will think that the product is effective since the former are also drinking it. It also utilizes pathos by showing pictures of the athletes energized while “in action”, which in turn makes the audience think that if they consume the product, they will be as energized as the athletes shown.

The use of ethos, pathos, and logos is very effective in promoting a product because in some way or another, it makes the said product relatable to the audience or consumer. In the ad above, Gatorade does a good job in promoting its G Series.

Hannah Araquil

Linsanity: Defying Expectations

In October of 2011, the sports world was thrown for a loop when Tim Tebow became the starting quarterback for the Denver Broncos. He produced impressive fourth quarter comebacks and openly expressed his faith, and suddenly he was all anyone could talk about. Most of Tebow's initial popularity stemmed from the fact that few people believed in him and that he wasn't expected to win as many games as he did. The viral fad of "Tebowing" took over the internet, and Tebow became the successful underdog in sports.

Fast forward to February 2012, and a new sports star has emerged, only this time it's in basketball. Jeremy Lin of the New York Knicks has taken the world by storm: he began as an undrafted player and when he got his chance to start for the Knicks, he capitalized on the opportunity by helping his struggling team win seven games in a row. Lin is a young Asian American who, like Tebow, credits his faith in keeping him true to himself. Now a new viral phenomenon has emerged: Linsanity.

The comparisons between Tebow and Lin are numerous, for more reasons than one. They both took an underdog team and carried them on their backs, stayed humbled, and remembered their roots through their sudden fame. Only time will tell if the Linsanity movement outlasts Tebowing, and if Lin can help the Knicks make a push to the playoffs.

Jordan Bustin

Kathryn Aydelotte-UTexasMemes

Kathryn Aydelotte

Within the past week, I have noticed my newsfeed being flooded by a new Facebook page called "UTexas Memes."  This especially caught my attention because of our heavy focus on memes in the class.  After looking at a lot of them, I noticed that there are specific types of memes that keep getting repeated, such as the ones with the Willy Wonka guy and others with the "Y U No" Meme.  I felt that this really related to the class because it is full of memes (what we are studying) and especially because it is taking place on our campus.  All of the memes are talking about issues and things we notice everyday around UT.

https://www.facebook.com/UTexasMemes